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 Friday, August 07, 2009
 

Looks, Attitude a Must

 
Shok L'Amour
Shok L'Amour

It's tough being 20 and not knowing which end is up. I should know, because back in 1991 I was 20 and didn't know which end was up, but desperately wanted to find out.

My friends and I had our band Zen and we were eager to be famous. We had decent equipment and 3/4 of us had long hair so we figured we had a shot. We watched MTV, especially Headbanger's Ball, and read Rolling Stone and Guitar World magazines trying to figure out how to achieve our dream. In our backward suburb most of our peers were Vanilla Ice fans so we had to go to a lot of shows downtown to figure out what was up in rock n' roll.

I felt we were on track until we encountered a band called The Blonz. I had heard of these guys previously because a few girls in my high school were already full-fledged groupies and thought these guys were the shit. My friends and I went to a show called the Atlanta Talent Showcase and The Blonz were there (as well as pre-fame Hootie & the Blowfish and Stuck Mojo!). The Blonz came on last, and although I tried to brush them off with a laugh, the fact is I was eaten alive with jealousy.

Looking at this video you might see why. The Blonz' super-professional presentation represented an unattainable goal for a bunch of middle class 20-year-olds. In hindsight, it's clear there was a mastermind behind this with buckets of cash.



The Blonz actually had blond hair. Notice that the colors of their stage clothes are coordinated, too: when I saw them they all wore red, in this one there's a blue-and-white motif. They've got full Marshall stacks, not half, and they're real tube Marshalls, not the cheesy solid state thing I had. You can see even their moves are rehearsed, the way they'll group together and bang their heads in unison at the solo, then return to their "at ease" position when the solo is over. They're even all the same friggin' height! And build! This kind of thing doesn't grow out of three kids meeting in the school gym and hoping to ride their Squire guitars to stardom, this has been planned and funded for commercial success from the get-go.

There were several local bands like this at the time. Every city in America had a clique of bands trying to come across like they were from Sunset Boulevard even if they were from Beaver Gulch, Montana. My friends and I laughed when we read the musical classifieds because you could always spot a post from these bands because they always closed with the line, "Looks, attitude a must." We knew that meant we need not apply.

Another band like this was Shok L'Amour (photo above). We never saw or heard Shok L'Amour, but we got a kick out of saying their name all the time, as in, "If you think that girl is going to fuck you, you are in for a Shok L'Amour, my friend!"

The Blonz got a deal with Columbia records, but their record came out the same week grunge wiped out all "looks, attitude a must" bands. Later I met the lead guitarist, Steve Taylor (on the left), and he was a really nice guy. He was working at Dirt Cheep and I asked him what had become of The Blonz. He said, "We're just taking a break and waiting for this alternative stuff to blow over." Still waiting, I guess. Aren't we all?

It's no wonder I didn't know what to make of the Urban Shakedancers when I saw them. One guy tall with short hair, another short with long hair, and 2x12 amps that looked like they had been to hell and back. How were they going to get on MTV like this? Boy, was I ever in for a Shok L'Amour!

Nearly 20 years later I'm still not sure I know which end is up, but I do know I had a lot of fun in the early `90's.
 
 

Posted by Art | 1:32 AM EST | 5 comments |

5 Comments:

Blogger Smell The Glove said...

Oh how I do remember these bands. SmartAss, Shock L'Amour, The Blonz (LAST CALL FOR ALCOHOL!). I remember when I put Rachaels Dead together (my old metal band), we all just looked at each other and laughed and said, well, what an fugly band we have here!

We played with MANY of those kinds of bands. My favorite was 21 Down. They were going on right after us one night at the Wreck Room and after our set, I was going to the bathroom. This burly dude stopped me at the door and goes "You can't go in there, 21 Down is getting ready." They were all in there putting on their hairspray and codpieces and scarves. I looked at the dude and said "Well, unless you want piss on your shoes, you best let me in". Ahhh, those were the days!

Art, you guys were the real deal man. There were so many "real" bands that never got the "hoot" they deserved. Zen, Cicada Sings, Urban Shakedancers (who actually opened for the Black Crowes on their first major headlining tour). Be proud of the great legacy you guys left behind. Looks and attitude, eh, who needs it. Give me real music that will last a lifetime ANYDAY!

7:11 AM, August 07, 2009  

Anonymous The Frustrated Rockstars said...

The main problem with Zen was that there was only room for one "classic rock" style band in the early '90's before grunge. The Black Crowes had already filled the void. Had Zen started just a few years earlier, Chad Drummond would be the father of Kate Hudson's kid and Art would not be worried about IRAs.

8:07 PM, August 10, 2009  

Blogger Art said...

This comment was e-mailed to me by my old Kinko's buddy, Mike, so I'm posting it for him.

I couldn't figure out how to post again............

Shok's manager was H. Allen Cudd, and he worked at Kinko's back when I started in 94. He was a really cool guy and my musical buddy during those days. He since moved off to Austin, TX. Don't know what happened to Shok, but he did give me a CD of their back then soon to be released album (4 song sampler). It had a cover of a Beatles tune so I of course kept it..........he used to burn up the copy machines copying all their promo stuff...........Rock on,...Michael.

p.s. (check out the new BEATLES guitar picks available at Sam Ashe, a must have)!

1:04 AM, August 11, 2009  

Blogger Art said...

@Frustrated Rockstars:

I would like to be the father of Kate Hudson's kid AND not worried about an IRA! On the other hand, Kate is flat as a board.

1:07 AM, August 11, 2009  

Anonymous Anonymous said...

I think that is the same Steve Taylor that now manages a band of kids out of Athens GA called The Athens Band. Check out their music video on YouTube.

1:43 PM, October 27, 2011  

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